Charlie Smith, UK MD at Blis, argues that when it comes to brand safety, advertising can’t survive on good intentions alone. If anyone was in any doubt about the seriousness of the brand safety issue, yesterday’s news that some of the world biggest agency groups had come together to form the The Advertiser Protection Bureau (APB) should make them think again.
New research from location data technology firm Blis identifies and defines a new, post-recession consumer type, and offers data-informed insights and recommendations about how brands can build loyalty with them.
Self-service advertising technology is not for everyone, but for hands-on marketers that are ready and willing to learn, the benefits can go well beyond cutting down costs, according to Blis’ head of product, Amy Fox… even if there’s some trial and error along the way.
Blis’ research report, Unlocking the New Consumer Hierarchy of Needs, identifies a new, post-recession “conscious consumer” and shares data-informed insights and recommendations about how to build loyalty with them.
Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to many studies, and consumers seem generally less tolerant of brands making mistakes or otherwise behaving badly.
The campaign was found to drive an additional 13,533 hyperlifers to stores during the campaign and gave Doritos a ROI of £1.13 for the Heatburst product. It had a view through rate of 89 per cent with 2,529,384 video starts and 2,249,296 video completes.
We’ve been asking some of the industry’s most knowledgable boffins to break down jargon to help you through those confusing meetings and indecipherable conferences. Here, Blis’ Tom Gregory explains how geolocation targeting works.
There’s a new, post-recession kind of consumer in town: the ‘Conscious Consumer’ – and they are changing everything you need to know about marketing. Characterized by a no-nonsense relationship with brands, the ‘Conscious Consumer’ has a sophisticated understanding of their value to the brands with which they engage and take a more active role as a result.
Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to forgive. Once brands have earned the respect of a millennial they become much more patient, with 26% reporting they are willing to forgive an error, compared to 20% who do not have a preexisting relationship.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653