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Blis’ NYC Office Certified by Great Place To Work®
Blis announced today that their New York City office was certified as a great workplace by the independent analysts at Great Place to Work.
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How to Make Friends & Influence People
As important as customer relationships are their ad tech providers’ data partnerships. Companies with strong data partnerships can open up new worlds of opportunity to brands by providing new audience insights and ways to reach them.
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The January Jury’s out: five resolutions you need to keep in 2018
“New year, new you” This cliché is ubiquitous across the twittersphere and beyond. But if we’re to learn anything from 2017, we need to make good on the issues that held us back.
Here are five resolutions really worth sticking at all the way through 2018.
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What mobile movement data says about consumer behavior
Retail marketers have the opportunity to understand how their customers move – physically and virtually – through the competitive landscape, enabling them to tailor promotions, messaging and cohesive brand experiences.
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How MENA Marketers Can Strive For Success In 2018 Analytics
It’s been a tough year for the MENA region, with political and economic turmoil resulting in low growth and low consumer confidence. But with more local and global players now than ever before, the region is still showing serious potential.
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Blockchain Will Transform the Global Economy. But what About Advertisers?
When most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But while Bitcoin has yet to transform the global economy, experts believe that its underlying technology—blockchain—is poised to spark an economic revolution.
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AI-as-a-Service in Martech: Focus on Virtual Assistants
Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides — AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century.
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Technology and Transparency: The Growing Horizon of AI
“Talk to an expert in the tech field and they will tell you one certain fact about the future; it’s going to involve AI.” Wouldn’t you agree?
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Can Mobile Movement Data Truly Drive Advertising Efficiency?
In this exclusive piece for ExchangeWire, Alex Wright, head of insights, Blis, explores the relationship between data and efficiency and how this differs from the relationship between data and increased spend.