We wanted to develop a clearer understanding of exactly how this busy period unfolded in London’s most famous shopping destination: Oxford Circus. Only by understanding how shoppers act in the days leading up to, and after, Black Friday can one truly understand its impact – and better plan for it.
2017 saw three interesting developments gain steam: locational intelligence, the cost-per-visit (CPV) model, and the emergence of blockchain. According to one expert, these three elements will have a big impact on marketers through 2018, as well.
Take a deep breath. We made it to the end of a tumultuous year of political turmoil, technological change and legislative upheaval.
In 2017, large businesses reported increases of over 50% to their media marketing budgets, according to a study by TargetMarketing. Now, brands are assessing the success of the past year’s allocations and making difficult decisions about how to generate greater returns in 2018.
It may be hard to imagine the shape of things to come in 2018, but we surveyed several executives in the space to peer into their respective crystal balls on what to expect over the next 12 months.
Below you will find each of the 50 Women You Need to Know in Martech, as well as a quote from her that struck a chord with us.
Ob als Komplettpaket von einem externen Ad-Tech-Partner oder im Do-it-yourself-Verfahren, Werbende haben heute die Zügel bei programmatischer Werbung dank höherer Transparenz fest im Griff. Wann ist eine interne auch eine bessere Lösung?
Congratulations to Amy Fox! SELECTED AS ONE OF 50 WOMEN YOU NEED TO KNOW IN MARTECH – 2018.
Retail marketing teams are given access to a great deal of data about their customers. This particularly applies to retailers who offer loyalty programs: in addition to the personal contact information, these programs allow marketers to track a wealth of data points, such as frequency of store visits, brand preferences, and amount spent per product category.