Media Coverage
Carat shines brighter than agency rivals to take the Blis Golden Shaker 2017
Carat took home the Blis Golden Shaker last week, fighting off fierce competition with a golden theme and tequila-based drink ‘Bunga Boom’.
Media Coverage
Blis integrates with Lotame
Location data technology company, Blis, has integrated data from DMP player, Lotame, to bolster its mobile location advertising platform.
Press Release
Blis Partners with Lotame to Offer More Audience Data Choice to Marketers
Market-leading location platform integrated with Lotame DMP delivers additional targeting depth and contextual mobile campaigns to consumers.
Media Coverage
How MENA marketers can put creativity at the heart of mobile campaigns
Mobile, the fastest-growing ad platform in the world according IAB global, is still growing in MENA – with a penetration rate of 175 percent, according to the Media Industries in the Middle East 2016 report by the Northwestern University in Qatar.
Article
Meet, Greet and Keep: How Mobile Can Help Brands Throughout the Sales Funnel
Our mobile devices give us more than just a way to call or text friends
Article
We’re still underinvesting in mobile
Media owners, brands, and agencies need to collaborate to create successful mobile campaigns. This is true from when starting to develop the media plan through to the resulting creative execution and optimisation, yet still many brands persist in repurposing advertising made for other media.
Media Coverage
PlaceConf: Will Location Analytics Disrupt Ad Models?
Earlier this year, GroundTruth rolled out a new performance model called Cost Per Visit that charges marketers only when people come into their store or business location. With other companies like Blis and Retale rolling out their own pay-per-visit model, brands and marketers alike are having to fundamentally rethink how they buy media.
Media Coverage
Formula One is a Big Boost to Singapore’s Economy, According to Research by Blis
Blis has unveiled insights from the recently concluded Singapore’s Formula One 2017 race, which found that the race brought in a huge commercial benefit to the local economy.
Press Release
Blis Location Data Shows Formula 1 Lights Up Singapore’s Economy
Leading location technology company, Blis, today unveiled insights from Singapore’s Formula One weekend. Coming on the 10th anniversary of F1’s arrival Singapore, the data points to the enormous commercial benefit the race brings to the local economy, showing a 173% jump in mobile activity at key local restaurants and an 82% lift at local shopping malls, compared with normal weekend activity.