Before real-world location data became available from smartphones, marketers could only chart consumers’ online behaviour – whether on desktop or mobile – and use those limited insights to shape their strategies. But now, marketers can understand how consumers travel through the real world, too.
From Coachella to Bonnaroo to Lollapalooza and Burning Man, music and arts festivals attract some of the biggest artists and crowds all summer long. According to Billboard , over 30 million people attend at least one music festival in the U.S. each year. This gives artists a lot of opportunities to connect with their fans.
Location data technology company, Blis, predicts Queenslanders will be more likely to dual screen during State of Origin Game Three on Wednesday night. The prediction follows exclusive research that threw up unique insights into rugby league fans’ media habits.
Location intelligence company, Blis has been on a roll over the last year, with some innovative projects and movements in the digital marketing space.
Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating lost revenue from inaccurate data is becoming even more important with increased smartphone usage by consumers.
Imagine you’re at a store with harsh, unflattering lighting — and you’re waiting a long time for the store associate to give you a hand. When she finally comes over, she’s rude and abrupt. Weeks later when you recall this event, you remember vividly that all the clothes looked terrible on you.
A shopper’s path to purchase no longer looks like the linear train track it once
The iPhone–which is turning ten this month– transformed the way people communicate, shop, and travel. It also transformed the way marketers reach their ideal audiences. For the first time, they could use the smartphone’s location data to find out where consumers were—and buy impressions accordingly.
Mobile location specialists Blis last night kicked off the Queen’s birthday long weekend early with a disco-themed agency bash on the 8th of June.