
The Future of Mobile: The IAB Mobile Steering Group’s Viewpoint
Mobile spend has rocketed in recent years in the UK, growing by 51.6% between H1
Mobile spend has rocketed in recent years in the UK, growing by 51.6% between H1
Location intelligence company Blis has launched Blis Futures, an AI-powered mobile advertising product it says predicts consumers’ future whereabouts – and Belgian beer Stella Artois has signed on to use it to guarantee it sees new customers in bars.
Global location intelligence company Blis has released its latest innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution.
AB InBev-owned beer brand Stella Artois has partnered with ad tech firm Blis for the launch an artificial intelligence-powered, predictive location modelling solution, Blis Futures, which it claims identifies consumers most likely to visit specific locations.
Blis Futures will only charge APAC advertisers for successful conversions. Location technology and intelligence agency Blis has unveiled mobile advertising platform Blis Futures.
Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”. Blis claims the new tool can predict where consumers will go and guarantees new customers in pubs for Stella Artois.
Blis, a provider of local intelligence, is unveiling a new service today that it claims can figure out where consumers will go — and then target mobile ads based on those expectations.
Today, global location intelligence company Blis, released its latest groundbreaking innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution.
Brands can now pay per store visit as “physical performance” mobile location ad tech hits the high street. Location intelligence company Blis has launched a mobile advertising product enabling advertisers to drive foot traffic to store, and only be charged for successful visits.