Our UK Managing Director, Charlie Smith, was featured in the most recent edition of Catalyst. The piece, entitled ‘We are the World’ by Martin Berwick, centres around globalisation and the need for businesses to be alert to global trends and marketing techniques because of it.
Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world’s largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.
People have grown accustomed to websites tracking their every move. Because everyone is carrying a smartphone nowadays, similar, navigation-styled data is being gathered in retail shops.
Tech City UK has revealed the 26 UK tech companies who will be joining its Future Fifty programme with a heavy emphasis on the latest FinTech, e-commerce and marketplace technology firms.
An innovative flower delivery startup, an online money transfer service and a recipe subscription service are among 26 of the hottest startups in the UK which have been identified as having the potential to become household names and globally recognised companies.
We’re very excited to announce that we’ve been accepted onto Tech City UK’s Future Fifty
Partnership with Unacast will give digital advertisers greater insight into consumers as they visit Target, CVS, Walgreens, Duane Reade and various other stores across the US.
Unless you were working in the highest levels of government during Cold War, you wouldn’t have known much about geolocation until the 1990s, when you got a GPS for your car.
Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to get a truly holistic picture of their customers, brands need to take a look at where they go.