Fast-food brand
4.32%
Overall foot through rate (FTR)
Brand challenge
A global QSR brand wanted to increase awareness of their new and limited edition burger and drive foot traffic into their UK fast food restaurants.
Blis solution
Blis Activation: Audience Targeting and Location Targeting were used to engage with:
- Audiences in real-time and within a two-minute walking distance of a restaurant.
- Audiences previously seen in a restaurant.
- The brand’s competitor fast food restaurant audiences.
Blis’ Attribution:
Our Store Visit Reports measured the impact their advertising campaign had in driving audiences into 1,374 of their UK chains.
Results and insights
200k
Unique audience reached
4.32%
Overall foot through rate (FTR)
7pm
Best performing time of day
Tues
Best performing day of week
Enfield Retail Park
Best performing location
