Precision Matters: The Critical Importance of Decimal Places
As we’ve noted in previous posts, GPS is the Gold Standard when it comes to
Dmexco: En route to Cologne, not a Ben Folds song in sight
So Dmexco is coming up, and as an Adtech Exec I still find this to be the best trade show for cementing existing relationships and building new ones. Usually done whilst queuing for bratwurst of course.
Centroids: The Good, The Bad, and the Highly Imprecise
As discussed in our previous blog post , Blis is incredibly selective with respect to
Asia-Pacific Markets Show the Way to a Mobile-First Programmatic Future
Blis recently opened fully staffed offices in Jakarta and Kuala Lumpur as part of our
Embracing the Retailer’s Dream Metric: Cost Per Visit
The twentieth-century American engineer and statistician W. Edwards Deming once said, “Just because you can measure everything,
3 Ways Retailers Can Use Mobile for Effective One-to-one Marketing
Today, mobile devices are like mini retail stores we carry around in our pockets: places
How to Avoid Bad Data
As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we
Retailers’ Golden Ticket to Reviving Brick and Mortar Stores
Interested in understanding how to connect mobile experiences to physical stores? Or how mobile can be
How To Harness the Power of Beacons
Nowadays, brands who use insights gained from Wi-Fi check-ins and GPS signals can pinpoint consumers down to the city they live in, the route they take to work, or the street they’re currently walking down. But once these consumers are in stores shopping, can advertisers find out which aisle they’re in and, more importantly, do anything about it?