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Verify your data to yield better campaign results

It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?

Fall planning for brands

It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?

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Leveraging mobile to make the most of the GSS experience in Singapore

Singapore is on the cutting edge of retail, bringing the digital and the physical together in ways that transcend traditional shopping. GSS has always been more than a sale – it’s been a way to show the world that Singapore truly is a global shopping destination. For retailers within Singapore, leveraging the mobile opportunity is a lucrative way to make the GSS more profitable than ever, through those five weeks and beyond.

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