In a year where “Retail Apocalypse” seems to feature in every headline, there’s some good news: people love to shop. That’s not just true in the US, it’s true just about everywhere in the world, according to a new series of Blis white papers. The research we performed in EMEA, Singapore and Australia with Sapio Research uncovered significant findings such as this and revealed even deeper insights about shopper behaviours that marketers will find helpful as they navigate the evolving path to purchase.
As an FMCG brand, you live and die by your distribution, if you aren’t available
Today’s most successful DTC brands like Warby Parker, Rent the Runway and Casper have created
In marketing we are conditioned to value building and retaining brand loyalty, so it may seem counterintuitive to consider the potential benefits of customer promiscuity – the propensity for customers to visit competitors/alternative choices. In a recent footfall study of Australia’s automotive category, Blis explored these concepts by analysing visitor crossover between dealerships to uncover clues as to what promiscuity means to brands
If marketers and agencies alike want to get ahead of the game when it comes to location powered real-world intelligence, several hurdles have to first be tackled.
For the past few years, we’ve been hearing about a retail apocalypse – the end of retail as we know it thanks to ecommerce giants like Amazon and Alibaba. In news story after news story, examples are shared and stats provided, detailing the number of brick-and-mortar retailers that are shutting their doors forever. Photos are posted of abandoned shopping malls in the USA, proof positive that retail is indeed facing its final days.
Consumers today have higher expectations from the brands that they choose to engage with. They
Download your copy of our State of the Nation: Auto UK whitepaper today! The buyer’s
As humans, we create our own realities based on what we show, say and do.