It comes as no surprise that gaming is big business. But what is perhaps surprising is just how big the industry is, with the world’s 2.7 billion gamers expected to spend $159 billion on games in 2020. According to NewZoo, mobile gaming was the segment which saw the biggest increase in engagement and revenues as a result of COVID-19 measures.
At Blis, we’re excited to partner with Skyrise Intelligence, a next generation media planning solution that harnesses telco-powered data to improve marketing effectiveness. We spoke to Ben Wilkins, Board Director, Skyrise Intelligence about the partnership and how understanding consumer behaviour will help advertisers bridge the gap between planning and activation across all channels, at scale.
Even before we rang in a new decade in January 2020, a digital transformation was underway and traditional consumer behaviours were shifting. But the rate of change accelerated dramatically this year and the way our markets and our industry works is also transforming rapidly.
As the start of a new decade and a restart to the Chinese Zodiac cycle, 2020 had all the promise of prosperity and new beginnings. And while it did bring change, it wasn’t exactly what most of us had expected when setting our intentions for the new year.
In the final webinar of ‘The changing behaviour series’ the team review what’s happened one month on from non-essential retail stores reopening and the second weekend of bars and restaurants around England opening their doors for customers.
On 4th July bars, hotels and restaurants across England opened their doors to customers after three months of lockdown. The UK hospitality sector is one of the UK’s largest employers with 3.2 million workers in the sector in 2018 and since lockdown began job cuts and closures in the sector have regularly made the headlines.
‘Super Saturday’, as it was affectionately known, saw people queuing up to sit in their favourite pub to enjoy socially distanced drinks. To assess the levels of confidence in returning to places of leisure and entertainment, our team at Blis analysed patterns of consumer behaviour and compared them with patterns from the week of 24th February – 1st March.
To understand how consumers were feeling about life after lockdown we ran a six question survey and measured footfall from 100,000s of locations across Australia over the first half of the year. In analysing the data we identified that caution is pervading in most areas but recovery is happening at different speeds.
This blog post is a collaboration between market research firm, GlobalWebIndex (GWI) and location advertising and analytics company, Blis, and it reveals the answers to these questions by comparing what people say (in consumer research) vs what they do (in the real world).
Financial uncertainty and interruptions to our daily lives are likely to continue for some time. For advertisers, accurate data and meaningful insights into consumer behaviour will be invaluable for identifying and adapting to new opportunities as they arise.