What is historic location-based targeting and how can it help?
In this video, Alex Wright, Global Insights Director, explains what exactly historic targeting is, why planners use it and how it can help make campaigns more effective.
Demystifying real-time bidding and location-powered advertising
In this video we break down just how real-time bidding (RTB) works and how location-powered advertising helps advertisers connect with their audiences with relevant advertising at precisely the right moment.
The changing behaviour series: the year of the ox
In this post from The changing behaviour series we look at the trends across grocery, retail and food and drink to help brands looking to advertise their CNY promotions.
Understanding good vs bad location data
In this video, Blis’ Product Director Amy Fox explains how to tell good location data from bad.
The changing behaviour series: two steps forward, one step back
In this post from ‘The changing behaviour series’ we take a brief look at non-essential retail across three European markets: Italy, The Netherlands and UK to help identify the patterns of behaviour through multiple lockdowns.
The changing behaviour series: charting the sentiment of 2020
In this post from ‘The changing behaviour series’ we take a look at the data from the final quarter of 2020, captured in the Blis consumer confidence pulse to identify consumer sentiment in Australia, Singapore, Italy, UK and US.
The changing behaviour series: an indicator for optimism – post lockdown recovery
In this post examining the UK hotel industry, we found that the second lockdown did not completely reset visitation levels to what was experienced after the first lockdown in early 2020.
Mobile creative sessions with the IAB Netherlands
As part of the IAB Netherlands Mobile Creative Sessions, Blis’ Head of Sales in The Netherlands, Lucas Noordhoorn, interviews Creative Directors Ashwin Murli, Mark Schoones and Guy Lokhoff.
The changing behaviour series: life after another lockdown
In this post from ‘The changing behaviour series’ we examine the results of our sentiment survey analysis to see what’s really going on in terms of consumer behaviour.
