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The changing behaviour series: a celebration of light

In this post from ‘The changing behaviour series’ we take a look at where consumers were spending their time whilst online on their phones and what the patterns of behaviour were when they did venture to supermarkets and shopping malls. 

The changing behaviour series: a retail reckoning

In this post from the changing behaviour series, we look at what type of consumer might emerge from this second lockdown and break down what patterns of behaviour from Christmas 2019 might mean heading into this year’s festive season.

The changing behaviour series: the online world of the avocado

Following a Brand Innovators discussion with Ivonne Kinser, Head of Digital Marketing and Innovation Lead, Avocados from Mexico, we take a look at how her company uses consumer behaviour to drive results at their unique intersection of live produce and consumer packaged goods (CPG) and how they are innovating in the e-commerce space. 

The changing behaviour series: QSR convenience continues to reign supreme

December 31st is creeping ever closer and with it, the end of the roller coaster year that’s been 2020. While most sectors have experienced huge turbulence across the US, Quick service restaurants (QSRs) have remained impressively robust. While this might sound surprising, considering that many restaurants and cafés are looking much emptier, it’s worth remembering that this is an industry that is laser focused on convenience and speed. And in the middle of a pandemic, convenience is an essential element of our new daily routines.

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