To assist marketers in planning home improvement campaigns for 2024 and beyond, we used Blis Audience Explorer to analyse 2023 footfall and audience data across the UK, Netherlands, Spain, and Italy.
On April 7th, the Blis Italy team joined the Milan Relay Marathon, making a positive impact by supporting Make-A-Wish by teaming up with Brooks. Together, we showcased the power of collective efforts in building a better world for those in need.
At the recent Osservatorio conference, Andrea Savarino, Insights Lead at Blis, discussed the pressing need for a unified audience-centric measurement strategy in overcoming industry measurement challenges. He proposed comparing ad impact on exposed versus unexposed audiences, aligning with Blis’ Smart Holdout Groups for direct attribution of advertising to real-world outcomes.
To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.
To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.
To wrap up our special #BreakTheBias series, we heard from our Regional VP, Melissa Dickman. Keep reading to find out her thoughts about how we can all help break the bias.
With brand loyalty under threat, understanding what really matters to customers is the only way to stay relevant.
After two years of travel restrictions, UK audiences continue to holiday domestically.
A fresh, new website to keep up with a fast paced industry.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653