Signals Over Shortcuts: What POSSIBLE 2026 Clarified About Where Advertising Is Headed
POSSIBLE 2026 delivered a dense few days of conversations and competing ideas about where advertising
The Transparency Mandate: Why Every Dollar Must Now Be Defensible
Agencies have questioned fees and take rates for years. Now, that’s translating into action. Sustained
Closing the measurement gap with real-world sales data: How Blis and Mastercard are redefining incremental measurement
The measurement problem no one can ignore Marketing has never been more measurable. And yet,
Welcoming Pieter Bos: accelerating growth across Benelux & DACH
Blis continues to strengthen its presence across Europe with the appointment of a new Group
Perché lo sconto, da solo, non basta: l’esempio di ALDI e Blis
In un mercato altamente competitivo come quello della Grande Distribuzione Organizzata in Italia, la sfida
Blis and Regit partner to unlock a new era of precision automotive marketing
Automotive marketing is changing fast. Drivers are harder to reach, loyalty is declining, and the
Fendi converte l’awareness in visite reali con l’approccio geo-based di Blis
La collaborazione tra il brand fashion luxury Fendi e l’adtech platform Blis, all’attivo da diversi
Workshop: La misurazione di Blis powered by Mastercard, per connettere campagne online e vendite offline
Misurare l’effettivo impatto del digitale sul mondo fisico resta una delle maggiori sfide del marketing
The home improvement boom and the toolbox needed for best-performing campaigns
To assist marketers in planning home improvement campaigns for 2024 and beyond, we used Blis Audience Explorer to analyse 2023 footfall and audience data across the UK, Netherlands, Spain, and Italy.