How location-based advertising can revitalize bricks and mortar shopping
In today’s highly connected digital world, smartphone technology and mobile behaviors are rapidly revolutionizing everyday
Spotlight on Data Accuracy and Polygons: With Amy Fox
Celebrated in The Drum as one of 50 women under 30 disrupting the digital space,
Mobile Through the Screen of Possibility: IAB Panel Discussion
I had the privilege of moderating a great panel discussion at Google’s new HQ in
A Marketer’s Guide to Holiday Shopping
A lot of things change during the holiday season: The air gets crisper, the days
How to implement a mobile attribution strategy
Consumer behaviour is changing rapidly, driven by digitalisation.