Blis featured in WARC: Omnichannel campaigns deliver greater sales impact
Blis has been featured in a recent WARC article showcasing new research with Circana that demonstrates how omnichannel advertising drives stronger sales outcomes than individual media channels alone. Measuring what matters The study combined Blis’ omnichannel media capabilities with Circana’s verified retail sales data to measure the real business impact of advertising. Rather than focusing ...
In Cannes, Audience Intelligence Took Center Stage
Cannes is always a useful read on where the advertising industry is headed. This year, marketers have more technology, channels, and data than ever, but they still always need a clearer understanding of the people they are trying to reach. Audience intelligence is becoming the next efficiency play for marketers under pressure to prove outcomes. ...
Signals Over Shortcuts: What POSSIBLE 2026 Clarified About Where Advertising Is Headed
POSSIBLE 2026 delivered a dense few days of conversations and competing ideas about where advertising is headed. This year in particular, certain themes around AI and identity started to converge. At POSSIBLE 2026, Blis had a front-row seat to the convergence of AI and identity. At Brand Innovators’ AI for Modern Marketing forum, we joined ...
We’re recognised as a top performer in the latest IPA Digital Media Owners Survey Spring 2026
Blis is recognised as a top UK media owner in the IPA Digital Media Owners Survey 2026, achieving an 83.8% score and leading across key agency partnership metrics.
The Transparency Mandate: Why Every Dollar Must Now Be Defensible
Agencies have questioned fees and take rates for years. Now, that’s translating into action. Sustained budget pressure is forcing a new level of accountability, with closer scrutiny on how every dollar is allocated and what it delivers. At the same time, the market is shifting toward proprietary data, purpose-built tech and differentiated inventory. That shift ...
Closing the measurement gap with real-world sales data: How Blis and Mastercard are redefining incremental measurement
The measurement problem no one can ignore Marketing has never been more measurable. And yet, it has never been harder to prove. Today’s campaigns generate an abundance of data. Impressions, clicks, video views, completion rates, attention. But despite all this visibility, one critical question still goes unanswered: Did this campaign actually drive real sales? For ...
Welcoming Pieter Bos: accelerating growth across Benelux & DACH
Blis continues to strengthen its presence across Europe with the appointment of a new Group Head of Sales for Benelux and DACH, Pieter Bos. We sat down to talk about the opportunity ahead, why the timing matters, and how Blis is helping advertisers and agencies navigate a new future. Can you tell us a little ...
Blis and Regit partner to unlock a new era of precision automotive marketing
Automotive marketing is changing fast. Drivers are harder to reach, loyalty is declining, and the shift to electric vehicles is accelerating. To help brands navigate this new reality, Blis has partnered with Regit, the UK-based automotive technology company, bringing together two of the most powerful data ecosystems in the market for automotive advertising. As announced ...
From Digiday: The next-generation of retail marketing is about quality reach
In this piece, Gil Larsen, our MD in the US, shares his thoughts on the next generation of retail marketing.
Featured in Campaign: Blis is amongst IPA’s best media owners to work with
Blis ranks 4th, scoring 88.9% overall in the survey and leading ‘successful communication of direct contact with clients’.