IRI: Foot Traffic on the Road to Recovery
Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are.
The Changing Behaviour Series: Shopping In The UAE
Summer season in the UAE usually sees more people spending time indoors due to the intense heat. Following Ramadan the shopping malls across the emirates are normally thronged with people looking for deals in the Summer Sales that take place across the country.
New Research Reveals Consumer Perceptions of Personal Privacy and Data
Blis, the global pioneer in advanced location data technology, today announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it.
Blis Rolls Out “Revolutionary” Cost-Per-Visit Location Marketing Tech
Brands can now pay per store visit as “physical performance” mobile location ad tech hits the high street. Location intelligence company Blis has launched a mobile advertising product enabling advertisers to drive foot traffic to store, and only be charged for successful visits.