Blis consumer confidence pulse: cautious optimism sets the tone
Blis consumer confidence pulse: cautious optimism sets the tone for Q2 2021
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Blog post
Good morning, advertisers! The ritual cup o’ Joe returns to NYC and Florida
The Blis team endeavoured to look at how parents who walk or drive kids to school might return to the habit of getting a coffee on the way to (or from) drop-off.
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The changing behaviour series: Grocers prepare for an Easter feast as foot traffic picks up in the UK
As the UK begins to slowly come out from lockdown, we are seeing some return to nearly “normal” shopping behaviours. We predicted in a recent post in our Changing Behaviour series that Britons would be eager to return to some “real-world retail therapy,” and it seems we were correct. As the number of COVID cases has dropped dramatically, consumers are feeling safer and more comfortable going out to the high street shops.
The changing behaviour series: Pharmacies
Nathan Lawson, Senior Insights Manager looks at the pharmaceutical chains whose ‘essential retail’ status has allowed them to remain a permanent fixture on the high street throughout the crisis. By looking at the pharmaceutical category we are able to get a read on consumer sentiment now that most things are closed.
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The changing behaviour series: an indicator for optimism – post lockdown recovery
In this post examining the UK hotel industry, we found that the second lockdown did not completely reset visitation levels to what was experienced after the first lockdown in early 2020.
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St. Patrick’s Day celebrations show foot traffic in restaurants and bars returning to pre-COVID levels in key US cities
This blog details how the uplift in foot traffic to bars and restaurants this St Patrick’s Day may indicate a return to normality.
Reflections of a CEO: lessons from a ‘lost’ year
It’s safe to say that 2020 was the slowest and yet fastest year I’ve ever
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What is historic location-based targeting and how can it help?
In this video, Alex Wright, Global Insights Director, explains what exactly historic targeting is, why planners use it and how it can help make campaigns more effective.
What is historic location-based targeting and how can it help? Read More »
Demystifying real-time bidding and location-powered advertising
In this video we break down just how real-time bidding (RTB) works and how location-powered advertising helps advertisers connect with their audiences with relevant advertising at precisely the right moment.
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