GDPR: When Challenge Becomes Opportunity
The GDPR isn’t some former East European Communist State. It’s an extensive piece of legislation
Using Location Data for Personalization
A single, giant billboard designed with mass audiences in mind is no longer enough to
Where does that latitude/longitude come from?
In our second post of this series, “Which Data Source is Best? SDK vs. Bid
How to Turn Consumers into Shoppers
Marketers spend a lot of time identifying their ideal audiences. But once they figure that
Pre-bid/Post-bid Verification: What are your options?
In the world of programmatic advertising, verification has become table stakes. Without some kind of
Which Data Source is Best?
One of the biggest challenges marketers face as they embark on advanced location-based advertising is
Putting the Spark into Brick-and-Mortar
Shopping online has never been easier—and it’s having a huge impact on retail. Consumers around
Location Based Advertising: Moving beyond “Location 101”
This is the first post in our “Moving Beyond Location 101” series, which will focus
How Do You Target Shoppers on the Street?
Ever wonder how you can accurately target your shoppers on the street? Or what’s driving