Media Coverage

Blis is expanding its commercial operations outside London with a new Manchester office along with the appointment of Sadie Teasdale as Group Head to lead the regional expansion. The global privacy-first, location-powered programmatic advertising partner is making its first UK investment outside London with the move, which sees it take office space in Manchester to support clients and meet demand for location-powered advertising.

This year, despite the pandemic, the U.S. saw strong growth across luxury retail brands. Kering, owner of Gucci and Yves Saint Laurent, saw a 46 percent increase in Q1 sales, with online activity contributing significantly.

Facebook announced their name change: Meta. The announcement happened right after their earnings call. Facebook’s earnings confirmed what investors were most afraid of: impacts on revenue due to reach and measurement issues, a result of Apple’s changes earlier in the year. Facebook reported a lower than expected revenue estimation for Q4, a clear example of the urgency needed for companies to adopt a truly privacy-first approach to data and measurement right now.

Snapchat disappointed us all last week and Facebook did the same on Monday.

The social media giants keep making the headlines as they struggle to take privacy changes as seriously as they should.

There are good reasons to feel optimistic about the outlook for brick and mortar retailers during this upcoming holiday season.

The digital advertising industry is locked in the fight of its life right now. Find out the three rounds brands will need to win during the battle for privacy-first marketing.