Brand challenge
Popular clothing retail company Nishat Linen wanted to drive footfall in store across Pakistan.
Highlights
87%store visit uplift
Solution
Blis monitored the behaviour of all exposed devices and tracked each time a device visited a Nishat Linen stores across Pakistan. From this data we established footfall rate and average time to conversion.
Campaign snapshot
We used three different creative sizes (MPU, mobile banner, interstitial).
The main objective was to drive footfall in store across Pakistan.
Results
- 2.2m
- Impressions
- 1.7m
- Unique mobile devices
- 0.68%
- CTR
-
3295 Store visits tracked
0.19% Store visits rate
87% Overall store visit uplift
