Audience Behaviour

Supporting employee wellbeing and choice

Blis is offering to cover travel expenses for our female employees in the US who may need to cross state lines for medical treatment, as well as their partners to accompany them.

Let’s talk about the elephant in the room

Well, there’s another elephant in the room and it’s time to talk about it. There’s no ID-less future – it’s the ID-less present. As we reveal in our new e-guide, you’re already missing out on half of digital audiences on mobile right now. Not tomorrow or just after cookies start to disappear from Chrome.

Here comes the sun, doo-doo-doo-doo

With an extra bank holiday on the calendar and predictions for the hottest summer in 50 years, the desire to travel and make up for the past two years is set to increase.

From Engage: Italians are ready to shop again, especially when it comes to cars

Although still in a state of emergency, Italy is beginning to emerge from a lockdown that lasted several months. It was the European country hit hardest and hardest by the pandemic, with both political and economic upheavals. Consequently, in Italy there has been a sharp decline in consumer confidence which is only now starting to recover.

During our monitoring, confidence in the Italian economy and in the finances of individual households appeared bleak, but we observed a hint of recovery in the last quarter of 2020, which continued in the first quarter of 2021 . As in many of the countries we monitor, when restrictions are relaxed and vaccination programs are launched, consumer confidence starts to rise.

From Digiday: Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit protections

Why has Google’s plan for life after the cookie been delayed by almost two years? Every answer to that question leads to another query. Few advertisers have been able to test any of the alternatives because there’s been nothing to test. Why not? Because few of the alternatives are ready to be tested, and the bit that can be is so threadbare that marketers wouldn’t learn much. And why is that? Covid delays and the sheer scale of replacing third-party cookies have slowed progress toward any replacements.

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