Blis, a company specializing in “privacy-first and location-powered” programmatic advertising solutions, has announced the appointments of Pietro Ronchetti as Country Manager Italy and Andrea Stederini as Group Head of the Rome office.
As we enter the second half of 2021 and in the wake of increasing privacy restrictions, advertisers are still pondering how they will continue to target their audiences at scale. This comes in the wake of Apple and Google enhancing their privacy stance through the introduction of the App Tracking Transparency (ATT) framework and the removal of third party cookies coming in 2022, respectively.
With Apple’s iOS 14.5 opt-in rates potentially being lower than expected, advertisers need to have their strategies in place.
Read the original article on the Daily Telegraph here. Excerpt: “Apple recent privacy crackdown has dealt
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
No-nonsense survival guide to help brand marketers and agencies navigate potential solutions and ‘perfect storm’
The Blis team endeavoured to look at how parents who walk or drive kids to school might return to the habit of getting a coffee on the way to (or from) drop-off.
Read the original article on Martechseries here. – Blis’ new privacy-first product suite will enable clients
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653