Location-based marketing is becoming a vital part of understanding real human behaviour and planning real world intelligence powered marketing campaigns, but there are still a number of misconceptions about the technology. Location data tells us so much more than where a person is at any given moment so that they can be targeted with real-time ads. That’s one use of location – but it barely scratches the surface of what understanding real-world human behaviour can truly bring to marketing and advertising.
Ad blocking will force marketers not only to make ad formats less intrusive, but also
In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63% of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.
With the summer holiday season around the corner, Blis brings you India traveller insights and data first hand on what’s in it for brands to look out for.
Last week, Jimmy Poon gave us a peek into life in a day as Head
Located at the metropolitan district of Wan Chai, Blis Hong Kong began operations in 2015 amid global expansion plans. It now stands as a key Asia market among seven others in the SEA region. Advertising veteran Jimmy Poon has been at the helm for about a year now and today chats through life in a day.
Blis, the movement data technology platform, has named Kaye Quema to lead as Head of Sales, Asia.
Blis, the global pioneer in movement data technology, has named Kaye Quema to lead as Head of Sales, Asia.
Location data specialist Blis has appointed Kaye Quema as its new head of sales for Asia in a newly-created role.