Blis APAC

young-asian-friends-walking

Leveraging mobile to make the most of the GSS experience in Singapore

Singapore is on the cutting edge of retail, bringing the digital and the physical together in ways that transcend traditional shopping. GSS has always been more than a sale – it’s been a way to show the world that Singapore truly is a global shopping destination. For retailers within Singapore, leveraging the mobile opportunity is a lucrative way to make the GSS more profitable than ever, through those five weeks and beyond.

Eiji-Macasaet

Life is Blis – Eiji Macasaet

I was referred by a colleague from my previous company who was already with Blis. I met with Richard Andrew who told me about the role and how it’d be a good fit for me based on feedback he gathered. It was enticing because this was a lot different from what I’d been doing. Programmatic was excelling, location is a great platform that we have and how Blis had been positioned across different markets all appealed to me.

rea-world-intelligence

Real-world intelligence: Mapping human behaviour to effective mobile marketing

Mobile phones have rapidly become part of the fabric of everyday life. In fact, it’s estimated that around half of the global population has a smartphone. Phones are a ubiquitous touchpoint which we interact with hundreds of times a day and with each interaction we add more complexity to our digital footprint of purchase and personal history.

Blis Research Highlights Location-based Marketing as Central to Brands’ Omnichannel Ambitions

Marketers across Asia Pacific are turning to location data to gain a competitive advantage over their rivals, according to new data from Blis, the global leader in real-world intelligence. The study conducted with 150 CMOs, heads of marketing and agency directors from travel, retail and consumer goods brands uncovers why marketers are turning to real-world intelligence, how they are using it and what can be done to optimise their efforts.

three-women-with-phones

There’s more to marketing than search and social: Why real-world intelligence matters

What many marketers may not realize is that location-based intelligence may be a smarter investment in many scenarios – and in almost every scenario, a smart investment in addition to search and social. Where people go, as we say at Blis, reveals a lot about who they are. Location data offers real-world intelligence that is unmatched by other sources. It delivers specific insights that can inform every other marketing channel.

Five assumptions marketers need to stop making about location data

Location-based marketing is becoming a vital part of understanding real human behaviour and planning real world intelligence powered marketing campaigns, but there are still a number of misconceptions about the technology. Location data tells us so much more than where a person is at any given moment so that they can be targeted with real-time ads. That’s one use of location – but it barely scratches the surface of what understanding real-world human behaviour can truly bring to marketing and advertising.

Scroll to Top

Thanks for subscribing.

You will soon receive our
latest news & insights