Blis APAC

Blis rolls out consumer behavioral analytics tool

Blis has rolled out the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a ground-breaking report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioral comparison of user groups across four global brands in Singapore and six other countries.

Blis integrates with Lotame

Location data technology company, Blis, has integrated data from DMP player, Lotame, to bolster its mobile location advertising platform.

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