Da Blis e Iri una soluzione per misurare l’influenza del digital adv sulle vendite in-store
Cresce l’offerta di soluzioni in grado di aiutare le azione a capire il rapporto tra
Campagne Digital Geolocalizzate, Una Partnership Tra Blis E Iri Per Misurarne Gli Effetti
Blis, leader mondiale nell’advanced location data technology e IRI, leader mondiale nella gestione di big
New global CMO at adtech player – Diane Perlman joins from Unruly
Adtech player Blis, which continues to expand in Asia, has appointed Diane Perlman as global chief marketing officer. She will report directly to the chief executive officer Greg Isbister. Perlman was previously at Unruly and before that Microsoft.
Creative Success on Mobile
Digital advertising offers advertisers the ability to reach their target audience with increased precision and
Cyril Zimmermann, “Les Millenials sont plus pragmatiques et acceptent sans problème le tracking sous certaines conditions” (EXCLU)
Miser sur la géolocalisation pour toucher la jeune génération, une bonne idée ? Complètement, à
Blis Appoints Kaye Quema as Head of Sales for Asia
Blis, the global pioneer in movement data technology, has named Kaye Quema to lead as Head of Sales, Asia.
Retrospective Industry Views on MWC 2018
Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights into publisher attitudes to ad tech, trending technologies such as Connected Home, and the rise of OTT.
Why Entrepreneurs Must Learn to Let Go
Starting a company is a huge investment—emotionally, physically and financially. Entrepreneurs pour a lot of
Blis And GroupM’s Mediacom On Uncovering ‘Smart Trends’ In Attribution
Mobile has always been able to provide vast amounts of data based around a consumer in the moment, what were now developing is how to not only understand where our audiences are now but where they have been and to enable predictive modelling for the future.