Cookies

Forbes: Let’s say farewell to cookies

Companies should focus on crafting experiences that collect zero-party data in a meaningful way. A 2019 Blis study suggests users are becoming increasingly aware of the value of their personal data.

In the years before location-based mobile advertising became viable, marketers relied on cookies to learn more about who their customers were.

The How/Why Behind Storing Device IDs

In location-based advertising, device IDs are fundamental. These IDs, known as IDFA on iPhones and