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From The Drum: With vaccinations on the rise British retail is bouncing back

With more than half the British population having now received both doses of the Covid vaccine, consumer confidence appears to be at its highest levels since the start of the pandemic and it has enabled even more consumers to return to physical retail. As of the end of May ‘21 Blis has observed that the number of visitors to high street retailers in the UK is at 95% of our pre-Covid benchmark and this is the highest level seen for the last 15 months.

From The Drum: The future of measurement: why it’s time for CMOs to kick the cookie habit

Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.

From IT Pro Portal: What’s the solution for marketers in the privacy-first world?

As we move towards a world where ad targeting is based on less available personal data and device identifiers, brand marketers and agencies are being forced to find new ways to reach consumers and achieve key business outcomes through personalized and high-performing digital advertising.

From The Drum: It’s now an Apple ATT world. How can you reach consumers?

Apple’s iOS 14.5 and landed three weeks ago now, and with it they’ve introduced the App Tracking Transparency (ATT) framework, which is transforming the digital advertising landscape on iOS devices as we know it. We also still have the ‘death of the third-party cookie’ on Google Chrome to look forward to.

New Digital Age UK/EU Adtech Clubhouse discussion

The changes around privacy this year have sent shockwaves through the digital marketing and publishing spaces, and left many businesses struggling to understand how they will be impacted and what this means for their digital marketing efforts.

From Performace Marketing World: How do iOS 14.5 opt-in rates compare globally?

Apple’s new App Tracking Transparency (ATT) framework means consumers now have to explicitly opt-in to having their app data tracked, but what does the response rate look like in different countries globally?

From The Drum: What’s next for the future of frequency capping?

With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. These new privacy and platform regulations will fundamentally change, and indeed, restrict the industry’s ability to target individual users and track cross-site activity. Many ad industry players are already adapting and preparing for the new reality, however, others may still have their head in the sand when it comes to facing the sheer extent of the disruption that lies ahead.

From the FT: Apple takes on the internet: the Big Tech battle over privacy

Now Apple’s new mobile operating system has arrived giving users more power over how they’re tracked by advertisers. This week’s Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.

From The Drum: It’s now an Apple ATT world. How can you reach consumers?

New Digital Age UK/EU Adtech Clubhouse discussion

From Performace Marketing World: How do iOS 14.5 opt-in rates compare globally?

From The Drum: What’s next for the future of frequency capping?

From the FT: Apple takes on the internet: the Big Tech battle over privacy

Blis x Fix/Live, The #getimpersonal series: We’ve been IDFA’d, what’s next?

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