Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.
As NSW emerges from its 100+ day lockdown, ad tech company Blis has provided some insight on how businesses can expect customers to behave as they enjoy their newfound freedom.
Uninterrupted relationships with customers will heal the high street this holiday season – From The Drum
There are good reasons to feel optimistic about the outlook for brick and mortar retailers during this upcoming holiday season.
The digital advertising industry is locked in the fight of its life right now. Find out the three rounds brands will need to win during the battle for privacy-first marketing.
We are thrilled to have been shortlisted for Best Location Data Platform
When Facebook is down, Twitter is king. That was proved out last evening. Facebook blamed the outage on an internal technical issue with no evidence that user data was compromised. And while that is good news, consumers and brands alike had to pay the price of having one tech giant as the sole owner of – almost – all the biggest social networks. But this time, Twitter had the last laugh.
The major Facebook outage made clear that companies and brands do not benefit from this over-reliance on a small handful of large players.
The end of third-party cookies has been postponed by Google, but the end is in sight. It’s time to start thinking about alliances and collaborations.
With more than half the British population having now received both doses of the Covid vaccine, consumer confidence appears to be at its highest levels since the start of the pandemic and it has enabled even more consumers to return to physical retail. As of the end of May ‘21 Blis has observed that the number of visitors to high street retailers in the UK is at 95% of our pre-Covid benchmark and this is the highest level seen for the last 15 months.