In this guest post, Blis CMO Diane Perlman, says digital mobile audiences in Australia have gone missing and it’s time brands and their agencies rediscovered them
Blis launches new e-guide and interactive calculator, revealing that almost 50% of digital audiences are being missed.
Blis, het op doelgroepen gerichte platform dat niet afhankelijk is van persoonlijke gegevens, kondigde vandaag de lancering aan van de nieuwe e-guide, getiteld ‘Missing something? Finding the audiences no one is talking about…yet’.
From Marketech APAC: Blis launches e-guide and interactive calculator for marketers to embrace privacy-first reality
To enable marketers to uncover the people behind these percentages, Blis launched its new interactive calculator showing which lifestyle audiences are being impacted the most.
Programmatic firm Blis has released a study that shows mobile marketers are missing out on as much as 46 per cent of addressable audiences in Australia.
Blis, the audience-first platform that doesn’t rely on personal data, announced the launch of its new e-guide, titled ‘Missing something? Finding the audiences no one is talking about…yet’.
The new interactive e-guide was launched to help marketers understand the real impact of ID-reliant solutions on addressable audiences.
From Engage: Blis continues growth in Italy with the hire of Plinio Macella, new Agency Group Head in Milan
Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Plinio Macella in the role of Agency Group Head Milan.
Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’ preferences and habits are more similar to what we were used to seeing pre-pandemic.