Read the original article on Mobile Industry Eye here. Location-powered advertising firm, Blis, has launched a
Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world
By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media
Blis’ CTO Aaron McKee gives his take on the post-cookie world and how it will affect the industry at large.
From MarTechSeries: Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One
No one could blame the digital marketing community for feeling exhausted right now. Over the past year,
Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.
Companies should focus on crafting experiences that collect zero-party data in a meaningful way. A 2019 Blis study suggests users are becoming increasingly aware of the value of their personal data.
In location-based advertising, device IDs are fundamental. These IDs, known as IDFA on iPhones and