From Martech series: Almost 50% of digital audiences are being missed
Blis launches new e-guide and interactive calculator, revealing that almost 50% of digital audiences are being missed.
Blis launches new e-guide and interactive calculator, revealing that almost 50% of digital audiences are being missed.
Blis, het op doelgroepen gerichte platform dat niet afhankelijk is van persoonlijke gegevens, kondigde vandaag de lancering aan van de nieuwe e-guide, getiteld ‘Missing something? Finding the audiences no one is talking about…yet’.
To enable marketers to uncover the people behind these percentages, Blis launched its new interactive calculator showing which lifestyle audiences are being impacted the most.
Programmatic firm Blis has released a study that shows mobile marketers are missing out on as much as 46 per cent of addressable audiences in Australia.
Blis, the audience-first platform that doesn’t rely on personal data, announced the launch of its new e-guide, titled ‘Missing something? Finding the audiences no one is talking about…yet’.
The new interactive e-guide was launched to help marketers understand the real impact of ID-reliant solutions on addressable audiences.
Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Plinio Macella in the role of Agency Group Head Milan.
Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’ preferences and habits are more similar to what we were used to seeing pre-pandemic.
Kelly Jacobson Collins joined other women in the industry to answer some questions from IAB UK about what’s being done to break the bias.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653