Gil Larsen

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What Disney & IBM Can Teach Omnichannel Marketers

In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Looking across various industries, here are three best practices for brands looking to deliver effective omnichannel experiences.

UK Location Intelligence Veteran Stakes US Claim

“We’ve been around for approximately ten years in the UK, and we’ve always been in the location business — even before Bluetooth,” says Amy Fox, head of product at Blis, the mobile location and behavioral advertising vendor, which still runs its product and engineering out of London.

Horseshoes, hand grenades and location data?

I’m sure many have heard this phrase. You either win or you don’t — unless you’re playing horse shoes or chucking hand grenades, neither of which many of us have much experience doing.

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