Blis Announces New Collaborations to Improve Measurement of In-Store Sales
Blis teams with Oracle Data Cloud, RSi’s Ansa (Retail Solutions Inc.), IRI and PushSpring to Enhance Targeting and Measure Sales Uplift of Digital Ads
What Disney & IBM Can Teach Omnichannel Marketers
In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Looking across various industries, here are three best practices for brands looking to deliver effective omnichannel experiences.
Pokémon Go: The App that Changed the Game for Location-Based Advertising
This time last year, people around the world found themselves riveted to their mobile phones, prowling around parks and walking into pizza shops in hopes of spotting — and catching — wild Pokémon.
UK Location Intelligence Veteran Stakes US Claim
“We’ve been around for approximately ten years in the UK, and we’ve always been in the location business — even before Bluetooth,” says Amy Fox, head of product at Blis, the mobile location and behavioral advertising vendor, which still runs its product and engineering out of London.
Blis Forecasts Where Consumers Will Be — Then Targets Ads Based on That Prediction
Blis, a provider of local intelligence, is unveiling a new service today that it claims can figure out where consumers will go — and then target mobile ads based on those expectations.
How location-based advertising can revitalize bricks and mortar shopping
In today’s highly connected digital world, smartphone technology and mobile behaviors are rapidly revolutionizing everyday
Horseshoes, hand grenades and location data?
I’m sure many have heard this phrase. You either win or you don’t — unless you’re playing horse shoes or chucking hand grenades, neither of which many of us have much experience doing.