Fionn Hyndman, Asia managing director of adtech firm Blis, told Campaign Asia-Pacific that Google is being proactive. “It appears that Google is genuinely looking to protect consumer privacy whilst also looking to futureproof against current and future privacy regulations, and so the industry will have to accept that individual targeting looks like it will be a thing of the past,” he said.
From MarTechSeries: Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One
No one could blame the digital marketing community for feeling exhausted right now. Over the past year,
Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there will be less data available, not only to brands but to the entire ecosystem.
In the era of GDPR, data breaches and news leaks, it’s an understatement to say
By Paul Thompson, Chief revenue officer at Blis Three hours and 27 minutes into Mark