From Performace Marketing World: App Tracking Transparency: “Advertisers need to be fully ready”
With Apple’s iOS 14.5 opt-in rates potentially being lower than expected, advertisers need to have their strategies in place.
From The Daily Telegraph: Apple’s tracking crackdown hits ad spending
Read the original article on the Daily Telegraph here. Excerpt: “Apple recent privacy crackdown has dealt
From IT Pro Portal: What’s the solution for marketers in the privacy-first world?
As we move towards a world where ad targeting is based on less available personal data and device identifiers, brand marketers and agencies are being forced to find new ways to reach consumers and achieve key business outcomes through personalized and high-performing digital advertising.
From The Drum: It’s now an Apple ATT world. How can you reach consumers?
Apple’s iOS 14.5 and landed three weeks ago now, and with it they’ve introduced the App Tracking Transparency (ATT) framework, which is transforming the digital advertising landscape on iOS devices as we know it. We also still have the ‘death of the third-party cookie’ on Google Chrome to look forward to.
From Performace Marketing World: How do iOS 14.5 opt-in rates compare globally?
Apple’s new App Tracking Transparency (ATT) framework means consumers now have to explicitly opt-in to having their app data tracked, but what does the response rate look like in different countries globally?
From The Drum: What’s next for the future of frequency capping?
With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. These new privacy and platform regulations will fundamentally change, and indeed, restrict the industry’s ability to target individual users and track cross-site activity. Many ad industry players are already adapting and preparing for the new reality, however, others may still have their head in the sand when it comes to facing the sheer extent of the disruption that lies ahead.
From the FT: Apple takes on the internet: the Big Tech battle over privacy
Now Apple’s new mobile operating system has arrived giving users more power over how they’re tracked by advertisers. This week’s Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.
From the BBC: Tech Tent: Apple’s ad-tracking bombshell
Now Apple’s new mobile operating system has arrived giving users more power over how they’re tracked by advertisers. This week’s Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.
From Street Fight: Why the end of cookies creates a problem for ad frequency capping
We’re living through the biggest point of change ever in the history of advertising. The withdrawal of third-party cookies from Google’s Chrome web browser and the upcoming launch of iOS 14.5 from Apple will fundamentally restrict the industry’s ability to target individual users and track cross-site activity.