Using Location Data for Personalization
A single, giant billboard designed with mass audiences in mind is no longer enough to
Blis and 1830Media Partnership Offers Advanced Location-Based Advertising Solutions To Brands In The Caribbean
Blis, the global pioneer in advanced location data technology, is collaborating with 1830Media to offer brands in the Caribbean the chance to execute sophisticated ad campaigns based on advanced location data.
Spatial Science
To loosely paraphrase Ian Brown, it’s not just where you are, but also where you’re
Winning the Marketing Match Point: 3 Tips for Accurate Location-Based Advertising
Accuracy is paramount when dealing with location-based marketing, due to the fact that if your location starting point is incorrect, then everything that follows will be exponentially flawed.
Centroids: A mobile hangover from a simpler time
Location data is now critical to how we use our mobile devices. Think how often you use Uber, or Google Maps. Or the value you get from the app that tracks your jogging.
Why location data is changing the face of out-of-home advertising
The debates around digital ad viewability are heating up, as measurement metrics and accuracy are brought under scrutiny every other week. Traditional ads, on the other hand, continue to exist in the proverbial black box.
This Tech Pair Aims to Serve Better Mobile Ads Inside Target, CVS, Walgreens and Duane Reade
People have grown accustomed to websites tracking their every move. Because everyone is carrying a smartphone nowadays, similar, navigation-styled data is being gathered in retail shops.
Blis Integrates World’s Largest Beacon Network, Empowering Brands To Improve Attribution and Targeting
Partnership with Unacast will give digital advertisers greater insight into consumers as they visit Target, CVS, Walgreens, Duane Reade and various other stores across the US.
Creating the perfect match between video and physical metrics.
Is it love you’re after? Or just a good time? Video can consume you and