From The Drum: The future of measurement: why it’s time for CMOs to kick the cookie habit
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
From Digiday: Marketers fret as Apple’s hardline stance on tracking gets firmer
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
From Streetfight: Anonymized, Localized Shopper Data Offers a New Beginning for Brand Marketers
Many brand marketers are worrying about how the upcoming withdrawal of third-party cookies from Chrome combined with new data privacy restrictions being introduced to iPhones will impact their ability to target consumers with relevant advertising.
From Technoretail: Pietro Ronchetti appointed country manager Italy for Blis
Blis, a player specialized in privacy first and location-powered programmatic advertising, has formalized the appointment of Pietro Ronchetti as Country Manager Italy.
Blis Italy boosts management team as it continues on rapid growth trajectory
Blis, a company specializing in “privacy-first and location-powered” programmatic advertising solutions, has announced the appointments of Pietro Ronchetti as Country Manager Italy and Andrea Stederini as Group Head of the Rome office.
From New Digital Age: Looking forward, Looking back: Aaron McKee, Chief Technology Officer at Blis
As we enter the second half of 2021 and in the wake of increasing privacy restrictions, advertisers are still pondering how they will continue to target their audiences at scale. This comes in the wake of Apple and Google enhancing their privacy stance through the introduction of the App Tracking Transparency (ATT) framework and the removal of third party cookies coming in 2022, respectively.
From Performace Marketing World: App Tracking Transparency: “Advertisers need to be fully ready”
With Apple’s iOS 14.5 opt-in rates potentially being lower than expected, advertisers need to have their strategies in place.
From The Daily Telegraph: Apple’s tracking crackdown hits ad spending
Read the original article on the Daily Telegraph here. Excerpt: “Apple recent privacy crackdown has dealt
Blis UK selected for 2021 Campaign’s Best Places to Work
Campaign UK’s Best Places to Work 2021 list is out… This prestigious awards programme identifies, recognises and honours the best places of employment in the marketing, advertising and media professions – and we made it!