Supermarket showdown: how to get ahead in the race
We’re living in exciting (retail) times. The FMCG sector has been undergoing a decade of
Location is the Answer for Political Advertisers
With the 2018 midterm election a mere months away and cause-based issues taking center stage,
PlaceConf: Will Location Analytics Disrupt Ad Models?
Earlier this year, GroundTruth rolled out a new performance model called Cost Per Visit that charges marketers only when people come into their store or business location. With other companies like Blis and Retale rolling out their own pay-per-visit model, brands and marketers alike are having to fundamentally rethink how they buy media.
What Location Strategies Are Major Brands Using To Make Retail Relevant Again?
“We’re trying to make it easier for customers to start and stop anywhere,” says Best Buy VP Shari Rossow. “It’s now a basic expectation for how we all shop.” The challenges of omnichannel retail are well known by major brands and while the situation is largely a “glass half full,” there are signs that marketers’ focus is sharpening when it comes to using location data to shape the way they understand and reach their customers.
Online Privacy: What’s changing, & why you need to know about it
With the EU poised to introduce new far-reaching privacy laws, Blis group head Tom Gregory (pictured below) explores the knock-on effect this will have for advertisers and consumers, and how Aussie marketers can benefit from learning about the changes ahead of the curve.
Blis teams up with Unacast to augment location data
Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world’s largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.
Blis wins big at 2016 UK & EMEA MMA Smartie Awards
Blis were busy celebrating on Tuesday after picking up an outstanding 5 awards from a whopping 12 nominations across five categories (Brand Awareness, Lead Generation, Mobile Video, Programmatic and Location Based Campaign).
Why Location Is a Game-Changer in Digital Advertising
Harry Dewhirst, President at Blis, discusses his data technology business, how they use location behaviour to empower advertisers and where he sees growth. He speaks to Bloomberg’s Rishaad Salamat on “Trending Business.”