I rest my suitcase: staycation is no longer a replacement for longer trips, it’s a bonus!
After two years of travel restrictions, UK audiences continue to holiday domestically.
Blis, but not as you know us…
A fresh, new website to keep up with a fast paced industry.
Eyebrow-raising ExchangeWire TraderTalk with Blis’ Amy Fox
Amy draws easy-to-understand visuals illuminating the state of the diminishing ID world.
How Max Factor achieved an overall ROI uplift of 22%, 50% higher than the benchmark
Max Factor’s campaign won a Bronze AMMA award by achieving an ROI of €0,62 – 50% higher than the benchmark
Get ready for IAB Connect: watch the preview podcast now
This week, IAB’s VP of Programmatic+Data Center, Jeffrey Bustos and our Global CMO, Diane Perlman gave a sneak peek into Blis’ IAB Audience Connect session.
From AdExchanger: Advertisers are missing key audiences – even before third-party cookies disappear
The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that audiences have long been flying under their radar.
From Travel Weekly: Learn how to appeal to a new age of travellers with this handy e-guide
After two long years, travellers are once again beginning to adventure across the globe.
From Emerce: The trouble is you think you have time
In this piece, Lucas talks about a few things marketers need to bear in mind to find the right privacy-first partners and make their life much easier – and campaigns more effective – in the long run.
From AdNews: We are living in the ID-less present
The ID-less future is already here and Emma-Jayne talks about how marketers can find the audience they are currently missing and get them back on the plan.