How Max Factor achieved an overall ROI uplift of 22%, 50% higher than the benchmark
Max Factor’s campaign won a Bronze AMMA award by achieving an ROI of €0,62 – 50% higher than the benchmark
Get ready for IAB Connect: watch the preview podcast now
This week, IAB’s VP of Programmatic+Data Center, Jeffrey Bustos and our Global CMO, Diane Perlman gave a sneak peek into Blis’ IAB Audience Connect session.
From AdExchanger: Advertisers are missing key audiences – even before third-party cookies disappear
The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that audiences have long been flying under their radar.
From Travel Weekly: Learn how to appeal to a new age of travellers with this handy e-guide
After two long years, travellers are once again beginning to adventure across the globe.
From Emerce: The trouble is you think you have time
In this piece, Lucas talks about a few things marketers need to bear in mind to find the right privacy-first partners and make their life much easier – and campaigns more effective – in the long run.
From AdNews: We are living in the ID-less present
The ID-less future is already here and Emma-Jayne talks about how marketers can find the audience they are currently missing and get them back on the plan.
Supporting employee wellbeing and choice
Blis is offering to cover travel expenses for our female employees in the US who may need to cross state lines for medical treatment, as well as their partners to accompany them.
Getting to the future, faster
LDC invests in Blis to accelerate growth and double global headcount.
From B&T: Your audiences are fading away! Today, not tomorrow
In this guest post, Blis CMO Diane Perlman, says digital mobile audiences in Australia have gone missing and it’s time brands and their agencies rediscovered them