Marketing

From New Digital Age: Freedom day poses a unique opportunity for brands to become an integral part of the return to public spaces

Last week, all restrictions in England put in place to stop the spread of Covid-19 were lifted and industries that previously had remained closed or were severely restricted are now allowed to reopen again. What’s more, the latest IPA Bellwether report anticipates a much stronger expansion in GDP this year and predicts there will be a brisk recovery in household spending as a result of consumers saving during the lockdowns.

Thanks to Blis location powered targeting, Loctite achieved an uplift on sales of 24.6% with the drive to supermarket campaign.

Milan, 24/06/2021 – Blis, a leading company in privacy-first location powered advertising, has announced that its campaign for the global DIY brand “Loctite” has achieved € 26,000 in incremental sales thanks to the suite of its Activation products. The campaign achieved significant results: a 51% increase in store visits and a 24.6% sales uplift through the promotion of a select group of stores.

From Engage: Italians are ready to shop again, especially when it comes to cars

Although still in a state of emergency, Italy is beginning to emerge from a lockdown that lasted several months. It was the European country hit hardest and hardest by the pandemic, with both political and economic upheavals. Consequently, in Italy there has been a sharp decline in consumer confidence which is only now starting to recover.

During our monitoring, confidence in the Italian economy and in the finances of individual households appeared bleak, but we observed a hint of recovery in the last quarter of 2020, which continued in the first quarter of 2021 . As in many of the countries we monitor, when restrictions are relaxed and vaccination programs are launched, consumer confidence starts to rise.

From Mi3: Why shopper affinity will be crucial for brand marketers in a privacy-first world

Bored of the cookie apocalypse yet?

This was the opening question from a client in a meeting this week and it hit home. Yes, because it’s hard to miss the headlines and cookie-chat-fatigue may be setting in. Also, because anyone who works with brands and businesses who advertise is, like my client, probably searching for the stamina and the solutions to go the distance in this new world.

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