One Update Away: Why Identity Can’t Be Your Only Strategy
Advertising has always run on borrowed infrastructure. Cookies, mobile ad IDs, hashed emails, and universal
67% of Marketers Say Audience Data Is Siloed. Carrier data is the fix.
67% of U.S. marketers agree that many audience datasets are built on siloed signals, leaving
In Cannes, Audience Intelligence Took Center Stage
Cannes is always a useful read on where the advertising industry is headed. This year,
Signals Over Shortcuts: What POSSIBLE 2026 Clarified About Where Advertising Is Headed
POSSIBLE 2026 delivered a dense few days of conversations and competing ideas about where advertising
The Transparency Mandate: Why Every Dollar Must Now Be Defensible
Agencies have questioned fees and take rates for years. Now, that’s translating into action. Sustained
Closing the measurement gap with real-world sales data: How Blis and Mastercard are redefining incremental measurement
The measurement problem no one can ignore Marketing has never been more measurable. And yet,
Welcoming Pieter Bos: accelerating growth across Benelux & DACH
Blis continues to strengthen its presence across Europe with the appointment of a new Group
Blis and Regit partner to unlock a new era of precision automotive marketing
Automotive marketing is changing fast. Drivers are harder to reach, loyalty is declining, and the
Redefining Audience Discovery: A New Chapter with T-Mobile Advertising Solutions
Today marks another exciting milestone for Blis. I’m pleased to share that we’ve integrated T-Mobile