Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are.
Financial uncertainty and interruptions to our daily lives are likely to continue for some time. For advertisers, accurate data and meaningful insights into consumer behaviour will be invaluable for identifying and adapting to new opportunities as they arise.
As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place. Those early indicators include:
Blis, leader mondiale nell’advanced location data technology e IRI, leader mondiale nella gestione di big
Blis, specializzata nell’advanced location data technology, e IRI, leader nella gestione di big data, soluzioni
Cresce l’offerta di soluzioni in grado di aiutare le azione a capire il rapporto tra
Blis, leader mondiale nell’advanced location data technology e IRI, leader mondiale nella gestione di big
Blis, leader mondiale nell’advanced location data technology e IRI, leader mondiale nella gestione di big
The campaign was found to drive an additional 13,533 hyperlifers to stores during the campaign and gave Doritos a ROI of £1.13 for the Heatburst product. It had a view through rate of 89 per cent with 2,529,384 video starts and 2,249,296 video completes.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
