Case study: Global CPG brand launch of new bath & body brand at Walmart

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Global CPG brand

Brand challenge

Drive awareness and excitement about a new brand launch at Walmart.
Drive consumers in-store and ultimately generate incremental sales.

Highlights

15%
total sales lift

69k
incremental store visits

Solution

Utilise a combination of real-time and historic targeting strategies to reach:

Shoppers in close proximity to Walmart stores as well as shoppers who had visited in the past 30 days.

Age-appropriate frequent shoppers at the retailer with an enthusiasm for bath & body/competitor products, via demographic and purchase data layered onto store visitation data.

Results

Blis drove tangible lifts across the entire marketing funnel, from awareness to sales.
Campaign resulted in significant lifts in awareness, ad recall and consideration among 25-34 year olds (+4.3, +3.0, +4.8 respectively).
Drove consumers in-store, with 69k incremental store visits at a Cost per Incremental Store Visit (CPISV) of $3.64.
Produced a high number of incremental sales (751k) with a strong total ROAS of $3.01.