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The changing behaviour series: automotives in the UK

The automotive industry motoring industry in the UK is getting back into gear with socially distant selling, incentives to buy energy-efficient cars and initiatives to help those financially impacted by the virus. In this post from ‘The changing behaviour series’ we look at how auto brands are adapting after lockdown.

Photo by Belinda Fewings on Unsplash  

The truth about staycations in the UK

Since the day Amazon began offering free one-day shipping, nothing in retail has been the same. Digital transformation (in the guise of “the Amazon effect”) has dramatically impacted every facet of the industry. As a result, we’ve seen some of the mall anchors move on, and innovative new players move in. 

Five assumptions marketers need to stop making about location data

Location-based marketing is becoming a vital part of understanding real human behaviour and planning real world intelligence powered marketing campaigns, but there are still a number of misconceptions about the technology. Location data tells us so much more than where a person is at any given moment so that they can be targeted with real-time ads. That’s one use of location – but it barely scratches the surface of what understanding real-world human behaviour can truly bring to marketing and advertising.

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