Case Study (old - don't use)
Heinz Italy case study
3.8% Sales uplift Heinz Italy achieves 3.8% sales uplift by using Blis’ location powered targeting
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The changing behaviour series: a retail reckoning
In this post from the changing behaviour series, we look at what type of consumer might emerge from this second lockdown and break down what patterns of behaviour from Christmas 2019 might mean heading into this year’s festive season.
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The changing behaviour series: the online world of the avocado
Following a Brand Innovators discussion with Ivonne Kinser, Head of Digital Marketing and Innovation Lead, Avocados from Mexico, we take a look at how her company uses consumer behaviour to drive results at their unique intersection of live produce and consumer packaged goods (CPG) and how they are innovating in the e-commerce space.
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The changing behaviour series: the steady pulse of consumer sentiment
In this post from ‘The changing behavior series’ we take a look at Generation Z to get a better sense of their patterns of behavior and where they spend their time.
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The changing behaviour series: automotives in the UK
The automotive industry motoring industry in the UK is getting back into gear with socially distant selling, incentives to buy energy-efficient cars and initiatives to help those financially impacted by the virus. In this post from ‘The changing behaviour series’ we look at how auto brands are adapting after lockdown.
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The changing behaviour series: eating out to help out
In this post from The changing behaviour series we look at foot traffic to national quick service restaurant chains (QSRs) and pubs across the UK over the course of August to understand the impact of the government’s introduction of the Eat Out To Help Out Scheme (EOTHO). This scheme enabled diners to receive 50% off their bill on food and non alcoholic drinks consumed on site up to a maximum discount of £10 per person.
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Harnessing the power of behavioural data to understand consumers
At Blis, we’re excited to partner with Skyrise Intelligence, a next generation media planning solution that harnesses telco-powered data to improve marketing effectiveness. We spoke to Ben Wilkins, Board Director, Skyrise Intelligence about the partnership and how understanding consumer behaviour will help advertisers bridge the gap between planning and activation across all channels, at scale.
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Why location and behavioural data are the perfect match
Even before we rang in a new decade in January 2020, a digital transformation was underway and traditional consumer behaviours were shifting. But the rate of change accelerated dramatically this year and the way our markets and our industry works is also transforming rapidly.
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The changing behaviour series: webinar – High streets to bar stools
In the final webinar of ‘The changing behaviour series’ the team review what’s happened one month on from non-essential retail stores reopening and the second weekend of bars and restaurants around England opening their doors for customers.