Article
Festivals: a key example of the experience economy
20 years ago Harvard Business Review mentioned the ever-increasing growth of the Experience Economy, referring
Events
IAB DOOH Seminar – London
IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF Tues, 19 November,
Events
Mindshare Huddle – London
Mindshare Office UK Thurs, 14 November, 2019 08:30am-10:30pm Free Mindshare Huddle 2019 – London Blis
Media Coverage
More than half of location-targeted adspend ‘wasted’
Inaccurate or negligent use of location data has resulted in up to 65 per cent
Media Coverage
Reinvigorating brick-and-mortar in the age of Amazon
Whether it’s back-to-school season or holiday shopping, retailers are struggling in the fast-evolving retail landscape.
Article
Fall planning for brands
It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?
Article
Re-commerce is re-invigorating retail
As brands continue to adapt to fast-changing consumer habits, they’re finding themselves providing unique offerings
Article
Did retailers feel the burn or cash in on the heatwave?
July 2019 marked the hottest month in history as a heatwave scorched much of North
Infographic
Digital to physical: how online brands are faring in brick & mortar
During the warm, boutique-shopping-friendly months of May, June and July of 2019, Blis observed in-store visitors to seven popular direct-to-consumer brands that took their businesses offline. These digitally native brands opened shops in New York, Boston, Chicago, Los Angeles, and San Francisco.