Article
Amy Fox

Fall planning for brands

It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?

Infographic
Amy Fox

Digital to physical: how online brands are faring in brick & mortar

During the warm, boutique-shopping-friendly months of May, June and July of 2019, Blis observed in-store visitors to seven popular direct-to-consumer brands that took their businesses offline. These digitally native brands opened shops in New York, Boston, Chicago, Los Angeles, and San Francisco.

Scroll to Top