What happens to consumer behaviour during a pandemic setback? What should marketers be mindful of in such times? Location specialists Blis looked into the data to find out.
The changes around privacy this year have sent shockwaves through the digital marketing and publishing spaces, and left many businesses struggling to understand how they will be impacted and what this means for their digital marketing efforts.
Blis will be attending this year’s Programmatic Pioneers event on the 25-27th of May.
The changes around privacy this year have sent shockwaves through the digital marketing and publishing spaces, and left many businesses struggling to understand how they will be impacted and what this means for their digital marketing efforts.
We’re happy to announce that our very own Courtney Palm, RVP of Central/West in the US, has been named a 2021 Moxie Award Winner, a prodigious award given to only 50 rising women in tech across the country.
As someone who has worked in the industry for more than five years, I have never known a time of such incredible change for the ad tech ecosystem as 2021. While Blis is fully attuned to and prepared for the upcoming disruption, there is still a significant number of vendors that don’t appreciate the scale of the change and most importantly the impact it is going to have on all stages of planning, delivering and measuring the digital advertising strategy.
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
Nathan Lawson, Senior Insights Manager looks at the pharmaceutical chains whose ‘essential retail’ status has allowed them to remain a permanent fixture on the high street throughout the crisis. By looking at the pharmaceutical category we are able to get a read on consumer sentiment now that most things are closed.
In this post examining the UK hotel industry, we found that the second lockdown did not completely reset visitation levels to what was experienced after the first lockdown in early 2020.
