Blis

Media Coverage

Brand loyalty takes a back seat during Ramadan in Indonesia, says new study

Southeast Asian consumers values convenience over loyalty during Ramadan, suggests new data by global martech company Blis. Dining, FMCG and travel marketers should therefore, make use of location data to target commuters and make sure their offerings are stocked at as many major outlets as possible. According to the study, convenience-first attitude is especially evident when it comes to dining as fast food options are “incredibly popular” after sunset.

Media Coverage

Blis Data Reveals Convenience Trumps Loyalty During Ramadan

Global martech leader offers nine tips for FMCG, food and travel marketers this Ramadan

Article

Upgrading the consumer shopping experience through personalization

More than half of consumers expect that by 2020 companies will anticipate their needs and

Media Coverage

Convenience Trumps Loyalty During Ramadan

With Ramadan less than a week away, advertisers and marketers across Southeast Asia are finalising

Press Release

Blis Data Reveals Convenience Trumps Loyalty During Ramadan

Global martech leader Blis offers nine tips for FMCG, food and travel marketers this Ramadan

Article

Optimizing customer experience: Tips to reach customers

In 2019, consumers expect their favorite retailers to offer predictable, convenient, and enjoyable shopping experiences

Media Coverage

Consumers Are Realizing the Value of Their Data. Here’s How Online Marketers Should Respond

With the adoption of GDPR in 2018 and other similar laws coming into play this year, consumers are hyper-aware of their data and how it’s being used (or misused). With seemingly daily headlines about data misappropriation—in addition to Facebook’s non-stop data breaches—it’s become apparent that consumer data is fueling a new multi-billion dollar industry that hasn’t taken privacy concerns seriously.

Media Coverage

During Privacy Battle, Brands Adjust Location Targeting Strategy

Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day.

Media Coverage

5 Trends That Will Shape The Future of Work

Digital natives are actively in the process of reshaping the workforce according to their needs, which are driven by the emergence of new technologies. Research last year from the Mckinsey Global Institute, for example, identified automation and artificial intelligence (AI) as key drivers in changing the nature of work.