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Here’s what happened this week in digital marketing
Report: Stores Still Play an Important Role in the Customer Journey.
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Daily News: LSA Insider Roundup
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Media Coverage
Stores still critical in consumer purchase journey
Study from Blis found that in-store browsing was the number one way consumers discovered new products. The post Report: Stores still critical in consumer purchase journey, above TV and social appeared first on Marketing Land.
Media Coverage
Stores still critical in consumer purchase journey
A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the same time, the study confirms the complex, multichannel and category-dependent nature of shopping today.
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“Romantic Buyers” Based on Location Data and Contextual Targeting
New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to Purchase from Linear to Web Based on Location Data
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36% Of Consumers Browse Mobile & In-Store Simultaneously
“By understanding where and what consumers are browsing via location and behavioral data, brands can create more targeted and highly personalized ads, increasingly the likelihood of conversion,” says Gil Larsen, VP Americas at Blis.
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Spotlight Auf Nena Vicentic
F: Können Sie uns etwas über Ihren Hintergrund erzählen und wie Sie zu Blis gekommen
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How brands are evolving for today’s consumer
In the past decade, we’ve seen a huge change in retail with the emergence of new approaches to shopper engagement, such as mattress retailer Casper’s experience outposts and fashion retailer Club Monaco’s coffee shop and bookstore integrations.
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Report: Location data helping drive customer conversion
Nearly half of today’s retailers are using location-based insights for real-time contextual targeting and enjoying a bigger lift in traffic, customer conversion and digital initiatives.
