Media Coverage
Hierarchy of Consumer Needs: Understanding Your Audience
Whether you have a PhD in consumer psychology or just watched a weekend marathon of wilderness survival shows, you’re likely familiar with Maslow’s hierarchy of needs.
Media Coverage
Is Facebook too powerful?
By Paul Thompson, Chief revenue officer at Blis Three hours and 27 minutes into Mark
Media Coverage
TechBytes with Alex Wright, Head of Insight, Blis
In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns. We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution.
Media Coverage
Not participating in the World Cup? Here’s how you can still win
By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or
Media Coverage
The viewability issue: What marketers are really measuring
In the second part of a two-part feature, Marketing dives into how brands should also look at viewability as a bigger part of the story, rather than using it as a main or sole metric for campaigns.
Media Coverage
The World Has Changed, So Why Hasn’t Retail?
Pre-2008 was a golden time for retail. American consumers had money in their wallets, and the majority of brand-to-consumer communication was one way. For the most part, retailers were “broadcasting” at consumers via TV, print and online channels, and the playbooks from the previous decade were still considered fit for purpose.
Media Coverage
Unsung Heroes – the Ad Ops Exec: Lily Cheong, Blis
The Drum’s ‘Unsung Heroes’ series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
Media Coverage
Study: Understanding Today’s ‘Hierarchy of Needs’ Among Consumers
Consumer behaviors have shifted greatly over the last few years to an online-to-offline or omni-channel experience, leaving brands in the dark about when, where and how to engage with customers in the most effective manner. These shifts in behavior have resulted in a new “hierarchy” of consumer expectations of brands.
Article
Partner Spotlight: Blis Blog Q&A with Tapad
Question 1: How long have you been at Tapad and what is your role? Chaya