Many retailers are betting big on conversational commerce, but a minority (34%) of US consumers own a voice-activated device, according to data from Kantar, and shopping activities are not terribly popular.
New data out indicates consumers are much less willing to give brands’ second chances. In fact, according to Blis, just over half (55%) of consumers say they have a ‘one strike and out’ rule for brands.
In the last decade, a new breed of consumer has emerged that is more demanding and informed, forcing retailers to adapt to attract and retain their business.
The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path.
A new report out today by Blis, a mobile location and behavioral advertising solutions firm, describes a new breed of consumer, created after the last recession, with perpetual access to an unprecedented amount of information via their mobile devices.
With thanks to IAB’s Mobile Steering Group – in particular Blis, Factual, Google, MediaCom, Oath, Verve, and Weve – for putting their views forward, this article highlights where location data started, what has changed over the years, and what the future looks like.
Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights into publisher attitudes to ad tech, trending technologies such as Connected Home, and the rise of OTT.
Marketers need to have blockchain on their radar. Not only could it provide opportunities for improved transparency and ad delivery verification for brands, but it could also help the wider industry in terms of safety and transparency challenges.
Singapore, 19th March 2018 – Blis, the global pioneer in movement data technology today announces the appointment of Richard Andrew as Managing Director, Asia.