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UK Shopper Footfall Insights
Following the success of our recent Global Retail Study, we take a deeper look into
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Is 2018 Finally The Year of Mobile? Experts Comment
It’s been the “year of mobile” for years, but there has been major strides to making it a reality in 2017. And there’s a lot more on the horizon for mobile in 2018.
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The Future May Be AI Powered – But We’re Not There Yet
Current AI systems use training algorithms and brute-force computational strength, as opposed to real intelligence. If an alteration is made to a situation involving AI, it will currently not adapt as it has no ‘understanding’ and therefore cannot recognize new strategic patterns.
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How Brands Can Use Location Intelligence to Target Travelers
This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences.
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Apple Acquires Shazam: The Industry Reacts
Yesterday, Apple confirmed that it had acquired music recognition app Shazam for a reported $400m (£300m), in the company’s largest acquisition since it bought Beats Electronics for $3bn in 2014. As one of the first mainstream mobile apps, Shazam is significant brand for Apple to pick up. We reached out to mobile marketing experts for their thoughts on what the acquisition means for both companies, and the wider industry.
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Where Retail Technology Needs To Go Now
There are a lot of ideas around about where retail technology needs to go and most of them are good. But until now, very few of them were going to do what retailers need most: give consumers a great reason to go back into stores.
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Blis Releases Location-Based Analytics Tool
On Tuesday, UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations – and the results don’t always align with conventional wisdom.
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Blis And GroupM’s Mediacom On Uncovering ‘Smart Trends’
Location analytics platform Blis is rolling out the beta launch of Smart Trends, a new data and insights tool that allows marketers to analyze consumer behavior, from profiling to attribution, by capturing and activating mobile movement data.
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In-store behavioural insights can guide mobile advertising decisions
Location data expert Blis recently launched a new analytics tool that lets marketers assess consumer behaviour through mobile location and movement data. The ‘Smart Trends’ feature incorporates in-store behavioural insights and is capable of comparing locations and brands.