The Blis MENA team joined adidas and Spark Foundry to accept the Gold Award for Best Location-Based Campaign for their work on the adidas NMD mobile campaign. The adidas NMD campaign objective was to increase awareness and drive footfall to NMD stock lists across the MENA region.
CARTO, Blis and Factual partner with Oracle, Salesforce and others to connect online and offline worlds.
Once again, B&T was on-hand to judge an impressive array of cocktails at the Blis Golden Shaker Grand Final 2017 last Thursday night at The Calyx in Sydney.
The affluent and exciting MENA market is full of marketing potential, but still biased towards traditional channels such as print and outdoor. These old favourites may have stood the test of time, but Gulf consumers are embracing smartphone technology and local marketers must do the same.
Mobiltelefonie ist weltweit die Werbeplattform mit dem rasantesten Wachstum, auch in Deutschland. Allein in 2017 wird ein Wachstum der Werbeausgaben um 44% in diesem Medium erwartet. Wie können Marketingteams das kreative Potenzial des kleineren Bildschirms am besten nutzen?
Brand safety is an industry-wide issue and needs to be tackled accordingly. There are three key pillars to brand safety, without which brands will continue to pull their digital ad spend. Demand-side partners have the responsibility of being open with brands and taking action accordingly.
Blis teams with Oracle Data Cloud, RSi’s Ansa (Retail Solutions Inc.), IRI and PushSpring to Enhance Targeting and Measure Sales Uplift of Digital Ads
World Tourism Day is just behind us, a day that highlights one of the UAE’s biggest industries. In 2016, tourism and travel accounted for 12.1 percent of the UAE’s GDP, adding $43.3 billion to the economy.
You’re on your way to work when you pass a billboard featuring Nike’s newest running